UX and UI Design, Branding, Web Application
Racial Justice, Education, Equity and Inclusion, Systems of Power
The University of Sheffield’s Centre for Equity & Inclusion is a new research hub which seeks to support postgraduate researchers (PGRs) of colour, across the University, whilst challenging racism and other systems of power within and beyond the institution.
We will do this by providing a holistic programme of support and opportunity for postgraduate researchers (PGRs) of colour and establishing a sustainable expert network of academics, PGRs, racial justice organisations and community groups.
We started by spending the first few months gaining valuable perspectives from both inside and outside the organization. For internal research, we conducted a communications audit to establish a baseline; then lead inclusive strategy workshops with diverse representatives of The Legal Aid Society’s many offices and practice areas. Interviews and a survey of over 2,000 staff members added to our depth and breadth of understanding. For external research, we gained insight into external perceptions and audience relationships by conducting interviews with clients, partners, government officials, and others.
We then placed The Legal Aid Society’s brand in context of other public interest law nonprofits by analyzing their branding—gaining insight needed to strengthen positioning and differentiation.
We started by spending the first few months gaining valuable perspectives from both inside and outside the organization. For internal research, we conducted a communications audit to establish a baseline; then lead inclusive strategy workshops with diverse representatives of The Legal Aid Society’s many offices and practice areas. Interviews and a survey of over 2,000 staff members added to our depth and breadth of understanding. For external research, we gained insight into external perceptions and audience relationships by conducting interviews with clients, partners, government officials, and others.
We then placed The Legal Aid Society’s brand in context of other public interest law nonprofits by analyzing their branding—gaining insight needed to strengthen positioning and differentiation.
We started by spending the first few months gaining valuable perspectives from both inside and outside the organization. For internal research, we conducted a communications audit to establish a baseline; then lead inclusive strategy workshops with diverse representatives of The Legal Aid Society’s many offices and practice areas. Interviews and a survey of over 2,000 staff members added to our depth and breadth of understanding. For external research, we gained insight into external perceptions and audience relationships by conducting interviews with clients, partners, government officials, and others.
We then placed The Legal Aid Society’s brand in context of other public interest law nonprofits by analyzing their branding—gaining insight needed to strengthen positioning and differentiation.
We collaborate with game changers to amplify their stories and impact through thoughtful and strategic design. From advancing human rights to creating more sustainable cities and everything in between, we work to mobilize people around causes that spur positive change.
Human-centred design are central to our approach. We see our clients and their audiences as partners and collaborators, ensuring to include and co-create with them at every stage of the process.
